Aveo Retirement & Aged Care
Aveo is one of Australia’s leading providers of retirement and aged care communities, with over 90 communities across Australia. I was involved in almost every facet of their advertising and marketing from strategy and concept development through to output. Campaigns were often created to work across multiple distribution channels including TV, OOH, online, POS, installations and traditional print media.
Aveo Freedom Aged Care – Campaign concept and art direction of all deliverables across television, print and online.
The Domain Country Club & Peregian Springs Country Club – Campaign creative and art direction across television, online and printed material.
Aveo Carindale – Right from inception, I was involved in all creative aspects of the positioning and launch of this brand new, luxury retirement and aged care development.
Aveo ‘Our People’ Campaign – One of Aveo’s USPs is their expertise and experience across all their service offerings. Our objective was to highlight this, with art direction that would then allow the ability to focus on each service and/or team member in targeted placements.
Annual Mother’s Day Events – Throughout the year, Aveo communities host a number of open day events for friends and family of residents, and the general public. Tasked with promoting upcoming Mother’s Day festivities, we created the ‘Mumderful’ festival to celebrate Mums everywhere. As well as the naming itself, I created a typographic lockup that was used across all material, both printed and online.
Inspired Food – One of Aveo’s key USPs is the quality of their food (something the industry is not know for), which not only tastes great, but is designed especially for the nutritional needs of their residents.
The ‘Inspired Food’ campaign was created to showcase the industry-leading meals that were not only inspired by Aveo’s residents, but the ones they get to enjoy each and every day. I was responsible for the creative concept, art direction of photography and all campaign creative, both print and online.