Subaru Snowlands
With Winter on its way, Subaru Docklands (Melbourne’s largest dealership) wanted to hold an event that showcased Subaru’s famous AWD, the superior handling and traction control. And what better place to do this than on the snow and ice?
The only problem… Melbourne’s not known for its heavy snowfalls. So, we needed to bring the snow to Docklands.
I was responsible for concept and art direction through to delivery. This campaign’s deliverables included ambient advertising, vehicle livery, OOH, POS, press and digital advertising.
