A variety of campaigns for
The Fruit Box Group
The Fruit Box Group is one of Australia’s most successful and high-profile business-to-business companies. In 20 years, it has grown from a small Melbourne-based fruit delivery business to now being Australia’s only truly national fruit and milk delivery company, making over 10,000 deliveries a week.
DM and Online campaigns – From concept and art direction through to production, these engaging ideas simply demonstrated the client’s product offerings.
Office Milk delivery campaign – A concept created in response to the customer’s want of a ‘set-and-forget’ service and the current tendency to have unusual job titles… enter the Fruit Box Group’s Milk Ninja. Resupplying your office milk supply without you even noticing.
I was responsible for initial concept creation, art direction of photoshoot and multi-channel campaign material.
Fruit characters – A more fun and engaging way of showing just fruit or milk, we created a suite of characters to be used in The Fruit Box Group’s retail advertising and marketing communications.